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Guest / Visitor

1. Role Overview​

The Visitor / Prospective Student is someone who has not yet enrolled in an organization on Tutorog.

They may be:

  • A parent looking for a course for their child.
  • A student looking for a tutor, academy, or training program.
  • An adult learner looking for a new skill.
  • Someone who discovered an organization through search, social media, or a shared Tutorog link.

At this stage, the visitor may not even have a Tutorog account.

Their primary expectation is:

"Help me find the right learning opportunity and give me enough information to make a confident decision."

The visitor journey is therefore primarily a discovery and conversion journey.

2. Primary Goals​

The visitor should be able to:

  1. Discover relevant organizations.
  2. Browse available courses and learning programs.
  3. Compare suitable options.
  4. Understand what an organization offers.
  5. Evaluate organizations through reviews and ratings.
  6. Understand course fees, schedules, and other important details.
  7. Contact an organization when they have questions.
  8. Request enrollment or begin the enrollment process.
  9. Create an account only when it becomes necessary.

3. Visitor Journey​

The overall journey can be represented as:

Discover Tutorog
      ↓
Search / Browse
      ↓
Discover Organizations
      ↓
Explore Organization
      ↓
Browse Courses
      ↓
Compare Options
      ↓
Read Reviews
      ↓
Shortlist
      ↓
Contact / Enquire
      ↓
Request Enrollment
      ↓
Create / Login to Account
      ↓
Complete Enrollment
      ↓
Become Student / Parent

The key transition is:

Visitor → Interested Learner → Enrolled Student / Parent

4. Discover Organizations​

Expectation​

A visitor should be able to find organizations based on what they are looking for rather than needing to know the organization's name beforehand.

Discovery may be based on:

  • Category
  • Subject
  • Activity
  • Location
  • Course
  • Age group
  • Learning level
  • Organization name

For example:

What are you looking for?

[ Dance Classes ]

Where?
[ Prayagraj ]

For whom?
[ Child ▼ ]

[ Search ]

Tutorog should return organizations that match the visitor's requirements.

5. Browse Organizations​

Expectation​

Search results should allow visitors to quickly understand their options.

A result might show:

Bharat Dance Academy
────────────────────────
★ 4.8 (126 reviews)

Classical & Contemporary Dance
Prayagraj

Age: 6–18 years

3 active courses

[ View Profile ]

The visitor should be able to quickly identify:

  • What the organization teaches.
  • Where it operates.
  • Who it is suitable for.
  • Its reputation.
  • Whether it offers the course they need.

6. View Organization Profile​

Expectation​

The organization profile is the visitor's primary source of information before making contact or enrolling.

It should answer:

Who are you?​

  • Organization name
  • About
  • History/background
  • Photos
  • Location

What do you teach?​

  • Categories
  • Subjects
  • Courses
  • Programs

Who teaches?​

  • Tutors/trainers
  • Qualifications or experience where provided

What do students say?​

  • Ratings
  • Reviews

How can I join?​

  • Available batches
  • Schedule
  • Fees
  • Enrollment/contact options

The profile should feel like a digital storefront for the organization.

7. Browse Courses​

Expectation​

Visitors should be able to explore courses without first understanding the organization's internal structure.

A course page may contain:

Mathematics Foundation
────────────────────────

For: Class 9–10

Duration: 6 months

Fee: ₹12,000

Batches:
• Mon/Wed/Fri — 5 PM
• Tue/Thu/Sat — 6 PM

Tutor:
Amit Sharma

[ Request Enrollment ]

The visitor should be able to understand:

What will I learn, who is it for, when does it happen, and what does it cost?

8. Compare Options​

Expectation​

Visitors may discover several organizations offering similar courses.

Tutorog should eventually make comparison easier.

For example:

                    Academy A     Academy B     Academy C

Rating                4.8           4.6           4.9
Location              2 km          4 km          3 km
Duration              6 mo          8 mo          6 mo
Fee                   ₹12k          ₹10k          ₹15k
Batches                 3             2             4

Comparison should focus on meaningful information rather than simply ranking organizations.

The goal is:

Help the visitor make an informed choice.

9. Reviews & Ratings​

Expectation​

Visitors should be able to see genuine experiences from existing students and parents.

They may want to know:

  • Overall rating.
  • Number of reviews.
  • Recent reviews.
  • What people liked.
  • Common concerns.
  • Responses from the organization.

For example:

★ 4.8
126 reviews

"Excellent teachers and very
good environment for children."

— Parent, Mathematics

Reviews should help establish trust before enrollment.

Tutorog should prioritize authenticity and prevent organizations from artificially manipulating their reputation.

10. Contact an Organization​

Expectation​

Not every visitor will be ready to enroll immediately.

They may have questions such as:

  • Is there a trial class?
  • Is the course suitable for my child?
  • Are weekend batches available?
  • What is the exact fee?
  • Is online learning available?
  • Is there a particular tutor?

Tutorog should provide an easy way to contact the organization.

Possible options include:

  • Enquiry form
  • Tutorog messaging
  • Phone/contact information where appropriate
  • Request callback
  • Request trial/demo

The initial contact should not require the visitor to navigate a complicated process.

11. Request Enrollment​

Expectation​

When a visitor is ready to join, they should be able to start the process directly from the course or organization page.

For a parent:

Course:
Mathematics Foundation

Who is enrolling?

[ Aarav ▼ ]

Preferred Batch:

[ Mon/Wed/Fri — 5 PM ]

[ Request Enrollment ]

If the visitor does not have a Tutorog account:

Request Enrollment
       ↓
Login / Create Account
       ↓
Add Student
       ↓
Select Course / Batch
       ↓
Submit Request
       ↓
Organization Reviews
       ↓
Approved
       ↓
Enrollment Active

The visitor should only be asked to create an account when necessary.

12. Direct Enrollment vs Enrollment Request​

Different organizations may have different enrollment models.

Direct Enrollment​

Course
  ↓
Select Batch
  ↓
Pay / Confirm
  ↓
Enrolled

Organization Approval​

Course
  ↓
Request Enrollment
  ↓
Organization Review
  ↓
Approved
  ↓
Enrollment

Enquiry First​

Course
  ↓
Contact Organization
  ↓
Discussion / Trial
  ↓
Enrollment

Tutorog should support these different workflows without forcing every organization into the same process.

13. Guest vs Logged-in Experience​

A visitor should be able to do meaningful discovery without immediately creating an account.

Without Login​

They should be able to:

  • Search organizations.
  • Browse courses.
  • View profiles.
  • View schedules.
  • Read reviews.
  • Compare options.
  • Start an enquiry.

Login Required​

Login should generally become necessary when they need to:

  • Save preferences.
  • Contact an organization through Tutorog.
  • Request enrollment.
  • Add a child.
  • Make a payment.
  • Track an enrollment.

This reduces friction during discovery.

14. Visitor Dashboard — Future​

Once a visitor has created an account but has not yet enrolled, Tutorog could provide a lightweight discovery dashboard.

WELCOME TO TUTOROG

Continue Exploring
────────────────────────

Your interests
• Mathematics
• Coding
• Cricket

Saved Organizations
────────────────────────

Bharat Academy
★ 4.8

ABC Coding
★ 4.7

Recommended For You
────────────────────────

3 organizations nearby

This can eventually support personalization without making account creation mandatory for basic discovery.

15. Conversion Journey​

The ideal visitor journey should minimize unnecessary steps:

I need a course
      ↓
Search
      ↓
Find options
      ↓
Explore
      ↓
Compare
      ↓
Trust
      ↓
Enquire
      ↓
Enroll

Each step should answer the next question in the visitor's mind.

Discovery​

"What options are available?"

Organization​

"Can I trust this organization?"

Course​

"Is this right for me/my child?"

Comparison​

"Which option should I choose?"

Enquiry​

"Can I get more information?"

Enrollment​

"How do I join?"

16. What the Visitor Should NOT Need to Do​

A visitor should not need to:

  • Understand Tutorog's organization model.
  • Know the difference between courses and batches.
  • Understand internal user roles.
  • Create an account just to browse.
  • Contact multiple organizations to gather basic information.
  • Navigate complicated enrollment processes.

Tutorog should hide the underlying complexity.

The visitor's mental model should simply be:

Find → Explore → Compare → Decide → Join

17. Success Criteria​

The Visitor / Prospective Student should feel that Tutorog is:

  • Discoverable — I can easily find relevant learning opportunities.
  • Informative — I have the information needed to make a decision.
  • Trustworthy — reviews and organization information help me evaluate options.
  • Transparent — fees, schedules, and course details are clear.
  • Convenient — contacting an organization is easy.
  • Low-friction — I don't need an account just to explore.
  • Actionable — when I find the right option, I know exactly how to proceed.

Core Principle​

Tutorog should make finding the right learning opportunity feel as simple as discovering a place, understanding what it offers, deciding whether it is right for you, and joining it.